Program Overview
The Indian Retail Industry is largest among all the industries, contributing to 10% of GDP and 8% of employment. The Indian retail market is estimated to cross $1 trillion-mark by 2025. Modern retail in India has experienced a remarkable transformation over the past two decades. Retail management is now amongst one of the fastest growing careers in the industry with a tremendous growth potential.
To harness the emerging opportunities in the area, PGCM- Retail Management program is designed to impart integrated knowledge of retailing, merchandising, supply chain, store maintenance, inventory control and retail marketing mix apart from customer relationship management.
The PG Certificate course consists of 2 Terms, spread over 12 Months duration of Classroom Learning. The term-wise structure of Classroom Learning is mentioned as under:
Module – I
Management Function & Organizational Behavior
Fundamentals of Retailing
Essentials of Marketing
Customer Attraction & Relationship Management
Module – II
Merchandise Management & Pricing
Managing Retail Operations
Application of SCM & Technology in Retail
Project Work
Student can opt either of the below mentioned option to pursue PGCM Program from VPM’s - IMS:
- Option A – Weekend Lectures:
Saturday – 05:00 PM to 08:00 PM
Sunday – 10:00 AM to 05:00 PM
- Option B – Weekdays Lectures:
3 Days in a Week | Mon-Wed-Fri | 05:00 PM to 08:00 PM
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Total Course Fees: INR 175,000/-
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Admission Fees: INR 25,000/-
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Module 1 Fees: INR 75,000/-
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Module 2 Fees: INR 75,000/-
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