Program Overview
With a new wave of globalization across the world, there is a dire need to develop a pool of innovative marketing professionals who are capable to manage, promote and position the products and services of a company efficiently and smartly.
The marketing professionals of the present corporate business world are required to be versatile and skilled enough to live and breathe in marketing with smart business strategies and wide range of online and offline marketing channels.
The PG Certificate course consists of 2 Terms, spread over 12 Months duration of Classroom Learning. The term-wise structure of Classroom Learning is mentioned as under:
Module – I
Marketing Management
Consumer Behavior
Sales & Distribution Management
Advertising & Brand Management
Module – II
International Marketing
Marketing of Services
Project Work
Student can opt either of the below mentioned option to pursue PGCM Program from VPM’s - IMS:
- Option A – Weekend Lectures:
Saturday – 05:00 PM to 08:00 PM
Sunday – 10:00 AM to 05:00 PM
- Option B – Weekdays Lectures:
3 Days in a Week | Mon-Wed-Fri | 05:00 PM to 08:00 PM
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Total Course Fees: INR 175,000/-
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Admission Fees: INR 25,000/-
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Module 1 Fees: INR 75,000/-
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Module 2 Fees: INR 75,000/-
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