Program Overview
Virtually, every organization today is using some or the other digital/online marketing tools. Leveraging the digital marketing tools, digital channel and technology to achieve the competitive advantage, and building market lead processes, customer relationship and innovations is the main objective of the digital marketing strategy program.
The entire program has been designed on the basis of a unique “experiential learning” methodology which focuses on developing skills and competencies through exposure to real business solutions.
The teaching programme is aimed at those who are looking to develop their careers and at ‘high flyers’ that need an understanding of tools and techniques in Digital Marketing to upscale their career and achieve better revenues for the organization and create business values. In addition to enhancing successful students’ career prospects, the course aims to encourage independent and creative thinkers.
Module – I
- Digital Marketing World
- Marketing Strategy, Branding & Online Consumer Behaviour
- Web Design & Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) : Paid Campaigns
- Email & Content Marketing
Module – II
- Web Analysis : Metrics & ROI
- Social Media Marketing
- Mobile Marketing
- E Commerce Marketing
- Digital Media Planning & Execution Strategy
- Capstone Project / O Job Training / Live Projects
Student can opt either of the below mentioned option to pursue PGCM Program from VPM’s - IMS:
- Option A – Weekend Lectures:
Saturday – 05:00 PM to 08:00 PM
Sunday – 10:00 AM to 05:00 PM
- Option B – Weekdays Lectures:
3 Days in a Week | Mon-Wed-Fri | 05:00 PM to 08:00 PM
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Total Course Fees: INR 175,000/-
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Admission Fees: INR 25,000/-
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Module 1 Fees: INR 75,000/-
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Module 2 Fees: INR 75,000/-
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